I managed and monitored paid digital campaigns from setup through performance review, working with audience targeting, campaign delivery and messaging objectives. I used reach, impressions, engagement and conversation data to evaluate performance and make informed campaign decisions.

I worked on the campaign setup and audience targeting process, defining locations, audience parameters and campaign settings before launch. I then monitored delivery and performance data to understand how the selected audience was responding and where campaign adjustments could improve results.

I monitored campaign performance over different periods, analysing reach, impressions, messaging conversations, spend and cost per result. Comparing these indicators helped me evaluate campaign delivery, understand which approaches were performing better and make informed decisions around ongoing campaign optimisation.

I compared campaign performance across different periods and campaign activities, looking at reach, impressions, messaging conversations and spend. Reviewing these results helped me understand campaign delivery and identify where performance could be improved.

I monitored campaign performance across different periods, reviewing reach, impressions, messaging conversations, spend and cost per result. This helped me evaluate delivery, compare results and make informed decisions for ongoing campaign optimisation.